Comedian Louis C.K is not only hilarious, but he’s laughing all the way to the bank. As of Dec 21 he’s made $1 million dollars from this lesson in self-publishing that all artists, writers and creative types every where can learn from.

How exactly did he do this?

Louis decided to take his most recent concert video Live at The Beacon Theatre and make it available for download for just $5 through Paypal directly from his website.

I don’t imagine that many artists (especially established artists) would take the risk of promoting themselves and publishing their art for profit in this manner.

They would wait for some large company to sign a deal with them to produce, package, and distribute their product for them, and then walk away with a small profit.

Here is how Louis C.K’s situation is different:

• He had 50,000 purchases within the first 12 hours earning over $250,000
• There is no copy protection on the video, Louis CK fans can watch the video as much as they want, and also copy, share, or burn the concert to DVD
• Louis kept the full rights, he owns the video.

When I first read about this story in one of my local newspapers he had already sold over 100000 copies, and was up to $500,000 in profits. On a recent update on his website he shows a snapshot of his Paypal account showing that he’s reached the $1 million mark.

If you’re still not convinced that you can make a lot of money selling information or in this case entertainment online, this should be undeniable proof.

Start developing your information products now.

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I found Michael Senoff’s Hard to find seminars years ago. Michael has become one of my favourite Marketing guru’s.

On his website Michael has hundreds of audio interviews with marketers, copywriters, and all sorts of other entrepreneurs.

Recently he’s being charging small amounts of money for some of the interviews he’s conducted, but nearly all of the interviews on his website are free to stream and listen! You can download the audio interviews to your computer or Ipod and the PDF transcripts too if you prefer to read the interviews.

But for the sake of this blog, and my readers I am only concerned with the audio interviews that have to do with Copywriting. I am on Micheal’s mailing list, and I recently got an email from him reminding me of the 25 free copywriting interviews on his website.

Here’s the link.

Hard to find seminars